When it comes to conducting qualitative research, one of the key challenges researchers face is organizing and managing research meetings. Traditionally, these meetings would take place in person, requiring participants to travel and coordinate schedules. However, with the advancement of technology, it is now possible to design and manage qualitative research meetings online. In this blog post, we will introduce you to a tool called “Meet the Focus” that enables the design and management of qualitative research meetings online.

What is Meet the Focus?

Meet the Focus is an innovative online platform that provides researchers with a user-friendly interface to design and manage qualitative research meetings. It offers a range of features and tools that make the entire process seamless and efficient.

Features and Benefits

Meet the Focus offers a variety of features that enhance the design and management of qualitative research meetings:

1. Virtual Meeting Rooms

With Meet the Focus, researchers can create virtual meeting rooms where participants can gather and engage in discussions. These virtual rooms provide a collaborative environment that simulates face-to-face interactions, allowing for in-depth conversations and the sharing of ideas.

2. Participant Management

The platform allows researchers to easily manage participants by sending out invitations, tracking RSVPs, and managing participant profiles. This streamlines the process of recruiting and coordinating participants for research meetings.

3. Discussion Guides and Materials

Meet the Focus allows researchers to create and share discussion guides and materials with participants. These guides provide a structured framework for the research meetings, ensuring that the discussions stay focused and on track.

4. Recording and Transcription

The platform offers the ability to record research meetings and automatically transcribe the conversations. This feature is particularly useful for researchers who need to review the discussions later or analyze the data collected during the meetings.

5. Data Analysis and Reporting

Meet the Focus provides tools for analyzing the data collected during research meetings. Researchers can easily code and categorize the data, identify patterns and themes, and generate reports. This simplifies the data analysis process and allows for more meaningful insights to be derived from the research.

How to Get Started with Meet the Focus

If you are interested in using Meet the Focus for your qualitative research meetings, here are the steps to get started:

  1. Create an account on the Meet the Focus website.
  2. Explore the platform and familiarize yourself with its features.
  3. Design your research meeting, including the discussion guide and materials.
  4. Invite participants to join the meeting and track their responses.
  5. Conduct the research meeting in the virtual meeting room.
  6. Record and transcribe the meeting for future reference.
  7. Analyze the data collected and generate reports.


Meet the Focus is a powerful tool that enables the design and management of qualitative research meetings online. With its range of features and user-friendly interface, researchers can streamline the entire research process, from participant recruitment to data analysis. If you are looking to conduct qualitative research, consider using Meet the Focus to enhance your research meetings and derive meaningful insights from your data.

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