When it comes to conducting qualitative research, one of the key challenges researchers face is organizing and managing research meetings. Traditionally, these meetings have been held in person, requiring participants to travel to a specific location. However, with the advancements in technology, it is now possible to conduct qualitative research meetings online. In this blog post, we will introduce you to a tool called “Meet the Focus” that enables the design and management of qualitative research meetings online.

What is “Meet the Focus”?

“Meet the Focus” is an innovative online platform specifically designed for qualitative researchers. It provides a user-friendly interface that allows researchers to create and manage research meetings in a virtual environment. The platform offers a range of features that streamline the process of conducting qualitative research, making it easier for both researchers and participants.

Features and Benefits

1. Virtual Meeting Rooms: “Meet the Focus” provides virtual meeting rooms where researchers can conduct their qualitative research meetings. These virtual rooms offer features such as video conferencing, screen sharing, and real-time collaboration, allowing participants to engage in meaningful discussions regardless of their physical location.

2. Participant Management: With “Meet the Focus,” researchers can easily invite and manage participants for their research meetings. The platform allows researchers to send personalized invitations, track participant responses, and manage participant profiles, ensuring a smooth and organized research process.

3. Discussion Guides: “Meet the Focus” allows researchers to create and share discussion guides with participants prior to the research meeting. These guides help ensure that all participants are prepared and have a clear understanding of the topics to be discussed, facilitating more focused and productive discussions.

4. Data Collection and Analysis: The platform offers tools for data collection and analysis, making it easier for researchers to gather and analyze qualitative data. Researchers can record meetings, take notes, and tag important moments for later analysis, all within the “Meet the Focus” platform.

5. Collaboration and Reporting: “Meet the Focus” enables collaboration among researchers and participants. Researchers can easily share meeting recordings, notes, and analysis with participants, promoting transparency and ensuring that everyone is on the same page. The platform also provides reporting features that allow researchers to generate comprehensive reports based on the collected data.


With “Meet the Focus,” qualitative researchers can overcome the challenges of organizing and managing research meetings. The platform’s user-friendly interface, virtual meeting rooms, participant management features, discussion guides, data collection and analysis tools, and collaboration and reporting capabilities make it an invaluable tool for conducting qualitative research online. If you are a qualitative researcher looking to streamline your research process and enhance collaboration with participants, “Meet the Focus” is definitely worth considering.

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